SS25

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CNY COLLECTION STORY

CNY CAPSULE
Dec15 - jan15

BIG DADDY

“Big Daddy” style, inheriting the spirit of classic workwear, reinvents the self-contained attitude of West Coast street culture.

This season, the Dickies SS25 collection explores the origins of West Coast street culture, incorporating loose silhouettes and vintage Big Daddy style pants, continuing the tough genes of classic workwear, while injecting a sense of looseness and freedom in the streets.

Inspiration comes not only from the practicality of street life, but also from the multicultural atmosphere in front of that graffiti wall - strong colors and flamboyant lines, mapping a spirit of unrestrained creativity that coincides with the street culture.

The collection completely reproduces the Big Daddy style broad shape in the pants version, and upgrades the classic IKE jacket with a trendy hooded jacket. Focusing on the use of denim fabrics, the collection adopts the desiring and enzyme rinsing process, presenting a soft fabric touch and natural vintage color fall effect.

Each item retains the durability of workwear and the individuality of street style, providing unlimited possibilities for a new generation of wearers.

With this season's collection, Dickies has revived the soul of West Coast street culture, giving the workwear trend a new lease of life and letting the classics flow freely in the streets.

OUTFITS

BIG DADDY
Jan 16th - Mid Feb

BIG DADDY DENIM IKE INSPIRED JACKT

BIG DADDY
Jan 16th - Mid Feb

BIG DADDY DENIM FULL ZIP HOODIE

BIG DADDY
Jan 16th - Mid Feb

BIG DADDY DENIM

BIG DADDY
Jan 16th - Mid Feb

DENIM KNEE LENGTH SHORTS

BIG DADDY
Jan 16th - Mid Feb

WORKSHOP CULTURE - OUTFITS

In the American garage culture of the 1960s and 1970s, work clothes were not only practical equipment for mechanics, but also a symbol of their work spirit. A chore jacket or old jeans carried their love of speed and freedom, and recorded their efforts and passion for every modification.

This season, Dickies takes the classic engineer jacket as the core and reinvents the aesthetics of hardcore workwear. Selected vintage denim fabrics are desiring and enzyme rinsing to present natural texture and age-old texture. The simple and tough silhouette, combined with functional pockets and durable design, creates a must-have item that is both wearable and shows off your attitude.

The women's collection is a continuation of the workwear style with fashionable elements, including denim cargo pants and silhouette women's jackets, adding more freedom and individual expression to the hardcore vibe.

The collection stays true to the classic and practical spirit of workwear, but takes on a whole new stylistic life. Wear the Dickies denim collection to reminisce about the golden age of courage and creativity, and experience the hardcore charm of workshop culture.

Denim Chore Jacket

WORKSHOP CULTURE
Mid Feb - End Mar

DENIM LOOSE FIT DENIM PANTS

WORKSHOP CULTURE
Mid Feb - End Mar

Denim Chore Jacket

WORKSHOP CULTURE
Mid Feb - End Mar

Denim Chore Jacket

WORKSHOP CULTURE
Mid Feb - End Mar

DENIM IKE INSPIRED JACKET WOMEN

WORKSHOP CULTURE
Mid Feb - End Mar

Workshop Culture - Nameplate

In the 1960s and 1970s, a wave of automobile modifications took place in line with the rapid pace of industrial development. In the tuning garages that sprang up at that time, the mechanics' attire was quite recognizable: on the chest of their traditional overalls, they usually had a workshop badge with embroidery or patches, and their name engraved on it, emphasizing their strong personal style. The personal style of the Dickies is also echoed in the way they dress, as they work in the tuning shops, restoring, refurbishing or replacing car parts according to the owner's personalized needs.

This season, Dickies restores classic culture. Through the mechanic's nameplate, pure American handwriting, logos and prints are added to the front chest and back pieces of the garments, paying homage to the glorious automobile era, and bringing hardcore individual expression to the wearer.

SWEATSHIRT

WORKSHOP CULTURE
Mid Feb - End Mar

T-SHIRT

WORKSHOP CULTURE
Mid Mar-1st week of Apr

PANTS

WORKSHOP CULTURE
Mid Mar-1st week of Apr

WOMEN‘S COLLECTION T-SHIRTS

WORKSHOP CULTURE
Mid Mar-1st week of Apr

WOVEN BIB

WORKSHOP CULTURE
Mid Mar-1st week of Apr

WORKSHOP CULTURE – RALLY

On American roads in the late 1960s, tuner cars were perhaps the most innovative “big toys” for young people. In a rapidly recovering economy, they were fascinated by their large-displacement engines and their powerful lines, which made them instantly popular in the popular rallying events of the time. The history of rallying and tuner cars in the years since has been a faithful mapping of the American spirit of reedom and fervor.

This season, Dickies pays homage to the American rally car culture, which was known for its speed and power, and replicates the passion of the young men who drove them through its designs and prints. On top of the practical T-shirt, the vintage rally car is matched with full and powerful American fonts;

the synchronized workshop oil drum print maps the hot-blooded elements of rally, together with the American pop illustration with strong brushstrokes, just like the quality of the workwear, the hardcore remains unchanged. The moment you wear it , you can trace the passion era with Dickies.

GRAPHIC T-SHIRT

WORKSHOP CULTURE
2th week of Apr-End Apr

1939 Logging Pants

WORKSHOP CULTURE
2th week of Apr-End Apr

85283 Denim Double Knee Pants

WORKSHOP CULTURE
2th week of Apr-End Apr

patterned T-shirt

WORKSHOP CULTURE
2th week of Apr-End Apr

Twill logging shorts

WORKSHOP CULTURE
2th week of Apr-End Apr

THANK YOU